The Psychology Behind Changing Payment Behaviour
In the world of fundraising, organizations like FundScrip offer a seemingly effortless way to raise money for various causes. Shifting supporter payment behaviour, however, can be more difficult than anticipated for fundraiser administrators. Many supporters are accustomed to using credit cards for convenience and rewards, making it challenging to persuade them to change their payment method to using gift cards for regular shopping, which requires more forethought. Unlike credit/debit cards that allow for impulse purchases, using gift cards requires planning since they have to be ordered and received before shopping with them. However, by understanding the psychology behind payment behaviour, administrators can employ effective strategies to encourage supporters to adopt gift cards and purchase them with FundScrip's no-fee payment methods.