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Have you ever wondered why some people participate in fundraising campaigns? The answer is simple: giving makes it easier to receive. In fact, according to the Montreal Heart Institute Foundation, a Norwegian clinical study conducted in 2017 with 50 participants shows that a neural link exists between generosity and happiness.

That's why FundScrip proposes developing your group’s fundraising story! Here's how.

Take Inspiration From the Best Writers History Has Known

Ernest Hemingway wrote for many newspapers before his greatest masterpiece A Moveable Feast. Writing about something you love or a cause you care about not only brings recognition from others, but also immense personal satisfaction. It makes it easier to begin writing your own story. Be sure to choose a captivating title that will attract the attention of prospective supporters.

Define the Essential Elements of Your Story

When writing your group’s fundraising story, make sure to answer the following questions: "Who will this fundraiser benefit?" or "What is the group’s mission and its goal?" Be sure to provide concrete examples of how funds raised will be used to make a positive impact.

Connect With Potential Supporters

It's not only important but essential to connect with people who share your great cause. The more people you involve, the more impact your fundraiser will have. Collect feedback from others to help refine and strengthen your story, ensuring that it evokes emotion in the supporters you are seeking.

Use Images

The brain functions largely with the visual sphere. That's why adding photos and videos to your story reinforces the power you attribute to it. Just like in social networks.

Now see for yourself what the power of writing can do for your cause!