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The New Year brings an atmosphere of renewal and motivation. As many people aim to start fresh, adopt new habits, and make positive changes, this is the perfect time to introduce new supporters to your fundraiser. With the following strategies, you can help them find a new vocation, while also reinvigorating your existing supporters.

Celebrate Wins

Start the year by celebrating the achievements of the previous one. Sharing success stories highlights your supporters' impact, giving them a tangible sense of accomplishment. Recognizing their contributions reinforces their involvement's value and shows their efforts' power. Remember to thank everyone who participated; expressing gratitude builds solid and lasting connections with your supporters. By celebrating wins from last year, you can build momentum and inspire members to keep that progress going into the New Year.

Start Fresh With a Vision

Start the year with a refreshed vision to engage new and current supporters. Define clear, achievable goals and establish a motivating theme that reflects your group's purpose and values. This theme should resonate with your supporters' demographic and inspire them to invest their time and effort in your mission. Once you’ve chosen a theme and goals, make sure they’re reflected on your FundScrip campaign page, where potential members can see the energy and direction your group is taking. A renewed vision and objectives can serve as a rallying point, giving supporters a common goal and purpose to work toward.

Host a Kickoff Event

Organizing a kickoff event or virtual gathering can be a powerful way to set the tone for the year and re-energize your members. Begin with an inspiring message or an engaging activity that aligns with your theme, and make it interactive to foster a sense of community. While hosting in-person events, consider these fundraising ideas to increase membership and donations. An enthusiastic and well-organized event helps create a sense of commitment and excitement, giving everyone a shared start to the year’s fundraising journey.

Promote Your New Theme and Kickoff Event

Social media is a great tool for promoting your new theme and kickoff event. Use engaging visuals and compelling messaging to unveil your updated campaign. In addition, consider using offline strategies to promote your fundraising campaign since these methods can be very effective. Combining both online and offline channels helps you reach a wider audience and maximizes the visibility of your campaign.

You’re Not Alone

If refreshing your campaign sounds like a big task, remember you don't have to do it alone! Assemble a dedicated fundraising team to help brainstorm, plan, and execute events and strategies. Working as a team lightens the load and brings new ideas, perspectives, and energy to your campaign.

To guide you, FundScrip offers resources to help you successfully rejuvenate your campaign. Check out the guides linked in this article for best practices and tips. If you have additional questions, FundScrip’s Help Page is available to provide support through FAQs or by connecting you with a FundScrip agent. If you haven't yet signed up for FundScrip, we encourage you to explore how gift card fundraising makes raising money easy and efficient. Happy fundraising!