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Fundraising can be challenging and time-consuming, but it can be a successful and rewarding experience with the right strategy and tools. One of the most effective ways to increase donations is by helping your supporters fulfill their holiday needs.

Take advantage of the FundScrip platform by leveraging occasions where gifts are traditionally given. These occasions provide a perfect opportunity for organizations to encourage supporters to buy gift cards through the platform so that their holiday purchases also give to a good cause.

Valentine's Day

This holiday is about showing love and appreciation to those closest to us. Encourage supporters to use their FundScrip-provided gift cards to purchase gifts for their loved ones, whether it's a romantic dinner or a thoughtful present. You can even send them to FundScrip’s Valentine's Day Gift Guide for inspiration!

Mother's Day & Father's Day

Mothers know best, so it can be a good idea to let them choose their perfect gift card from their favourite retailers like Indigo, Bath & Body Works, Hudson’s Bay, etc. Knowing where your mom likes to shop shows you care, but if you still feel like you want to do more, FundScrip has come up with six simple DIY ideas for your supporters to offer their moms a gift card in a creative way that is sure to impress.

When it comes to Father’s Day, who among us has yet to endlessly walk around Canadian Tire trying to remember which tool or gadget your dad doesn't already have? You can help your supporters avoid this headache by sending them FundScrip’s Father’s Day Gift Card Ideas.

Back-to-School

When children head back to school, parents are often faced with the expense of buying new clothes, school supplies, and other essentials. Encourage supporters to use FundScrip-provided gift cards to purchase these items, with the donation portion going towards a good cause. FundScrip has gift cards for everyone's back-to-school needs.

Holiday Season

The holidays are a time of giving, and what better way to give back than by supporting a favourite cause or organization through gift card fundraising? Encourage supporters to use gift cards to purchase gifts for their loved ones, with the added benefit of supporting a good cause. Gift cards make the perfect stocking stuffer during Christmas as they are small and easy to wrap, making them a convenient and practical gift option. Gift cards are a great way to spread holiday cheer and show appreciation to loved ones during the festive season. By creating a sense of holiday spirit and generosity, organizations can tap into supporters' goodwill and giving nature.

Due to inflation, many people are seeking practical gifts that provide financial relief. According to the National Retail Federation, 59% of people would rather receive a gift card than a traditional gift. Besides the flexibility and convenience, there are several reasons why gift cards have become a popular gift-giving choice. FundScrip makes ordering and receiving physical and electronic gift cards from over 250 retailers easy for your supporters. With gift cards, buying someone embarrassingly ill-fitting clothing is a thing of the past.

Organizations can introduce supporters to gift card fundraising by leveraging common occasions where gifts are typically given. This can have a knock-on effect, leading them to use the platform for other gift-giving moments like birthdays, weddings, graduations, etc. Furthermore, supporters can use gift card fundraising for their everyday shopping needs! Efficiently taking care of their errands and helping a good cause is a feel-good combination that will get your supporters to reuse the platform and encourage their friends and family to do the same. This helps raise more funds for the cause and creates a sense of community and collaboration between supporters and the fundraising organization. With a bit of creativity and planning, organizations can make the most of gift card fundraising and achieve their goals while building stronger relationships with their supporters.