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Even though most people are now more comfortable getting back out in public, the digitalization trend will not be reversing anytime soon. Thankfully, many of these trends benefit fundraisers. Here are trends and tools you can use to help in 2025.

Influencers and Storytelling

One place you can almost always find your potential supporters is online! In 2024, 89% of Canadians regularly used social media. Although social media use isn’t anything new, what has emerged is the prominent role of influencers. More than a third of Canadians follow these online tastemakers on social media. Now that Canada has nearly 1 million influencers, you might have some in your area willing to use their reach to help your cause. Influencers can lend credibility and visibility to your cause, especially when they share personal stories or experiences related to the cause.

If you can't connect with a local influencer, storytelling has always been a captivating way to engage people. You can use social media platforms to share compelling narratives about your cause and the people it helps. By tapping into the emotional aspect of your message, you’ll inspire people to take action.

Sustainable Fundraising

In 2024, most surveyed Canadians said they were concerned about climate change. Given this majority sentiment, environmentally focused fundraisers have a good chance of being successful. People want to support causes that align with their values, and many are looking for ways to contribute that don't negatively impact the planet.

Even if your cause isn't about the environment, you can make your fundraiser more eco-friendly. You can promote sustainability by choosing green practices, such as using digital fundraising platforms like FundScrip, which reduce the need for paper-based materials and waste. Going digital with your fundraising efforts helps the environment and simplifies the process for your supporters.

Data-Driven Digital Campaigns

2024 saw a significant shift towards digital fundraising. Many organizations now rely on digital platforms to engage their audience, track progress, and streamline fundraising efforts. One of the key advantages of digital fundraising is the ability to gather and analyze data. Platforms like FundScrip offer valuable insights into campaign performance, which can be used to improve future fundraising efforts.

There are many convenient FundScrip features that can make your fundraiser a success. From personalized campaign pages to sharing tools and donation tracking, FundScrip can help you stay organized and focused on your fundraising goals. We encourage you to see how FundScrip works and find out how gift card fundraising makes raising money easy and efficient.

With these fundraising trends on the horizon, 2025 promises to be a year of growth and innovation in the world of fundraising. Embrace these new strategies to help your cause thrive in the digital age.