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The Psychology Behind Changing Payment Behaviour

A person who has been served at a restaurant pays by Visa using the wireless card reader.

In the world of fundraising, organizations like FundScrip offer a seemingly effortless way to raise money for various causes. Shifting supporter payment behaviour, however, can be more difficult than anticipated for fundraiser administrators. Many supporters are accustomed to using credit cards for convenience and rewards, making it challenging to persuade them to change their payment method to using gift cards for regular shopping, which requires more forethought. Unlike credit/debit cards that allow for impulse purchases, using gift cards requires planning since they have to be ordered and received before shopping with them. However, by understanding the psychology behind payment behaviour, administrators can employ effective strategies to encourage supporters to adopt gift cards and purchase them with FundScrip's no-fee payment methods.

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The Benefits of Gift Card Fundraising for Schools and Educational Institutions

Jar labelled 'Education' filled with coins and placed on top of a stack of textbooks.

When it comes to raising money for schools and educational institutions, finding effective and convenient fundraising methods is of the utmost importance. One solution that has gained popularity and has proven successful is FundScrip. As a gift card fundraising platform, FundScrip offers numerous benefits that make it a healthy and manageable alternative to traditional fundraisers. With a long-standing history of supporting school fundraising groups, FundScrip has become a trusted and reliable choice for educational institutions.

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