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The Psychology of Fundraising and How You Can Use These Findings to Your Advantage

Soccer team

All groups who fundraise have one common goal: raise as much money as possible to finance their operations. And yet, not all campaigns have the same rate of success. FundScrip data shows that groups whose supporters benefit personally from the funds perform better. For example, sports teams who raise funds for a tournament or schools who amass money for a humanitarian trip will have superior results, since the supporters themselves will otherwise absorb the expenses or fees directly, creating a circular effect. This group configuration means that supporters are more motivated to participate. Here are some great tips in the field of fundraising psychology to maximize your outcomes!

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Launch a Contactless Community Fundraiser

As summer begins, life as we know it is slowly coming back. But throughout the country, most restrictions are being lifted carefully and being phased out. As such, the need for safe activities is still very real. Many groups have been dormant in the past year and are eager to kickstart their efforts again. Thanks to gift cards, that’s possible! Here are some tips to launch a contactless community fundraiser, get your members excited, and bring spunk back to your group.

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Promote Staycations with Gift Cards

Camping

It’s no secret—travel patterns have shifted at home and internationally. The general desire to roam around has not disappeared for most, but there are still ways to go until Canadians venture off worldwide. The demand for local activities will remain strong throughout the summer, as progressive vaccine rollouts and the easing of restrictions continue well into the fall. Good news is, there are tons of fun things to do at home! Not only can you guide your supporters into filling their schedules with various activities, but you can also invigorate your fundraising efforts at the same time. Take advantage of vacation season to touch base with your people and recommend they use gift cards to cover their costs.

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